Cheap Insurance Companies and Their Services

To some people, cheap insurance companies are merely a myth, to others a reality they do not ever want to acknowledge, but one fact remains the same. Cheap insurance businesses are a commodity most people do not avail for different reasons. Some are scared that they might end up paying more than advertised others just do not want the extra expense.

It is true that there are quite a lot of insurance businesses out there on the internet that are not cheap at all, as well as insurance companies that are cheap and offer the best service. Then there are also cheap insurance businesses that are not just cheap with awful service (these are the ones you would want to avoid). If you want to save money while spending yet at the same time get the best service you will have to do some search into various cheap insurance companies.

There are two ways to find a good insurance company; online and by roaming around, but there is only one way to get a cheap insurance from a company i. E. Search the internet. The reason is simple, where an insurance company caters to clients across the state or just in your area, an online insurance company caters to people across America, and more business means better competition, which ultimately leads to cheaper and lower rates.

Keeping the above equation I know you will agree that the best deals are to be found online, however if you up and want to do business with the most advertised of insurance dealers, you are surely in for a heart-break. These companies in order to compensate for the high costs of advertisements offer some pretty high rates to their customers.

If you truly are looking for a cheap and reliable rate for your insurance, it would be wise for you go for the moderate kind of insurance businesses. These companies could be anywhere after the first ten or so search results. You can also choose to narrow down your results to your city, state, or even by using your zip code if you are searching for a company locally.

Remember to check on the bare minimum of insurance prerequisite in your state and then go forth with negotiating the essentials before negotiating the rates. Almost every state has some sort of bare minimum for their citizens insurance policies these days and it is entirely up to you to convert this slight problem into a blessing that does the most good for you.

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All About Insurance and How to Find Cheap Insurance

Insurance is very important. The way that insurance works is that a whole lot of people pay a small amount of money into an insurance pool. This pool of money will protect these people against some sort of risk, such as the risk of your car getting stolen. Because many people pay money into the pool, the pool becomes rich and full of money. Then if one person who has paid money into the pool gets their car stolen, then the insurance company will give them money out of the pool. The insurance pool can pay out much more money than that individual person had by himself.

The only reason that insurance works is because the problem that is the risk isn’t so big that it happens to everyone. Just think if everyone who invested money into the insurance pool had a car that got stolen, the insurance company wouldn’t be able to pay everyone out lots of money. Insurance companies spend huge amounts of money paying risk analyzers to work out how much risk is in place. They also pay an effective legal team to stipulate good terms and conditions so that clients don’t take advantage of the insurance company by making false claims.

Of course the bigger the company and the more clients it is, the more likely it is to be able to offer cheap insurance to the buyer. The more people that pay money into the pool, the bigger the pool of money becomes.

Well known companies are also able to offer cheap insurance, because they have a far bigger marketing budget, so they can reach more people and potential clients. It s also good to go with a big company, because they are more likely to be able to pay you out. They have a reputation to uphold.

On the other hand, big insurance companies have very good legal teams, so they might have to get out of paying you, by referring to small print in the contract that you may not have seen. So whenever you buy cheap insurance be sure to read the small print.

It is easy to find cheap insurance nowadays. Many companies are offering great deals. And a simple internet search will have you face to face with insurance quotes in no time at all.

Insurance is available in all sorts of areas. You can get insurance for your possessions such as your house, car or boat. You can also get health insurance or travel insurance. Some Insurance companies offer cheaper insurance packages to women. Some health insurance companies will not cover you if you have pre-existing medical conditions. You also get cheap life insurance or funeral plans.

Some people may want to insure their body parts, for example a hand model may insure her hands, because if she no longer has them she cannot work. You can basically find someone to insure you for just about anything. When you make a deal with an insurer, you are basically saying, in exchange for paying you a small fee, you will take financial responsibility for me if the stipulated event occurs.

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Compare Cheap Insurance Quotes – Save Time and Money by Comparing Cheap Insurance Quotes

How does your decision to compare cheap insurance quotes on the internet help you save precious time and money? The insurance market has become so competitive that it is impossible to identify a single insurance company as the best one around. There are many variable factors including the type of insurance that one wants, income and lifestyle of the individual, the asset that one wants to insure and the amount of premium that one is prepared to pay. In such a scenario, one cannot blame an individual for opting to compare cheap insurance quotes instead of entering the confusing world of insurance analysis.

How do you save money when you compare cheap insurance quotes? If you opt for quotes comparison, chances are very high that you will quickly identify the cheapest and most beneficial insurance policy for your life, car, home or any other asset. You will get a clear tabular analysis which will tell you how much one has to pay for each and every policy under consideration. If you do not compare cheap insurance quotes, you will have to prepare a comparative statement manually. This is next to impossible considering the fact that the average individual is rarely, if ever, conversant with how insurance policies work.

Another reason why one should compare cheap insurance quotes is that it helps save a lot of time. Getting quotes online helps you get all the information you want in a jiffy. You need not visit each and every insurance company’s office just to compare cheap insurance quotes. You need to state the amount of coverage you want and the amount of premium that you will have to pay will be flashed on the screen instantly. You can also get quotes through the telephone. In either case, a lot of time and effort shall be saved. If one considers the gas that one saves by avoiding visits to numerous insurance offices, the benefits of these free insurance quotes become even more significant. Never again will you have to take time out of your busy schedule to complete insurance related paper work. The web will help you take care of all that.

It is important to compare insurance quotes before getting signed up with an insurance policy. When you compare insurance quotes you can rest assured you are saving both time and money because you are guaranteed to get the lowest insurance quote.

Given the current recession it is important to make sure to prioritize your money and compare insurance quotes online. A good place to state would be an online website that actually allows you to compare insurance quotes online for free.

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Compare Cheap Insurance Quotes – Save Time and Money by Comparing Cheap Insurance

Before the invention and wide accessibility of the internet, people had to call around to compare cheap insurance quotes. They could spend hours of their lives on the phone only to find out that the best policy for them was the first one they called. They would then have to call the office back and go through the explanation again. Once they did they still had to go down to the local office and sign paper work and make a payment before they were insured.

Thankfully, times have changed and people don’t have to spend hours on the phone just to find the best rate. Logging on and going to your prospective insurance company takes a lot of time too. So how do you compare cheap insurance quotes to get the best deal on your car insurance? Just go to your favorite search engine instead.

By doing a search to compare cheap insurance quotes you will find a list of sites that offer multiple comparisons right on their site. Generally, these sites are not affiliated with any specific insurance company so you can be assured an accurate comparison.

It’s simple to compare cheap insurance quotes this way. All you have to do is input your information one time. Set the restrictions for coverage type and deductibles and hit the compare/search button. Within seconds a listing of all the major insurance companies will be appear on your screen. You can scroll through them and find the one that has the best coverage at the best price for you.

Often these sites will allow you to purchase insurance directly from them and offer discounts for doing so. By comparing cheap insurance quotes on line through one of the sites will save you time and money.

If you prefer spending endless hours on the phone just to get the best rate go right ahead. Using the internet can take the hassle out of buying car insurance. Who needs another headache when all you’re looking for is the best coverage in your price range?

It is important to compare insurance quotes before getting signed up with an insurance policy. When you compare insurance quotes you can rest assured you are saving both time and money because you are guaranteed to get the lowest insurance quote.

Given the current recession it is important to make sure to prioritize your money and compare insurance quotes online. A good place to state would be an online website that actually allows you to compare insurance quotes online for free.

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Comparing Cheap Insurance Quotes – The Best Trade Off Between Premium and Deductible

Shopping in general involves a lot of decision making. You have to be even more careful and use more analysis when buying insurance irrespective of the type of coverage you are looking for. You have to get an affordable deal that offers sufficient coverage. The best way in which you can do this is to collect as many cheap insurance quotes as possible. You can get this job done in no more than half an hour if you use the services of an online provider that gives you a bunch of offers from different insurers for free.

The more difficult part comes next. You will have to compare the different cheap insurance quotes you have obtained. It is essential for you to look for the most affordable of all deals. Apart from analyzing the rates you should check whether the insurance company offers any discounts that you might be eligible for. More importantly, you have to decide on the trade off between the premium and the deductible you will have to pay. Setting these two costs correctly will allow you to save a lot of money and to manage your budget more efficiently.

The premium is basically the fee that you have to pay annually or monthly for the coverage you get. In case you make a claim on your policy and the insurer approves it you will have to pay a deductible. It can be a set sum, but in most cases it is a percentage of the cost of the claim. You should also keep in mind that with health insurance plans the deductible is fixed and has to be paid once a year. Generally, the higher the deductible is the lower the premium is and vice versa.

You can save a lot by increasing your deductible. This is particularly beneficial when you buy auto and home insurance policies since you will have to incur this cost in an event that may never actually happen. At the same time everything is possible. Thus, it is best for you to set a deductible that you can afford to pay it at any time. You have to decide on how much you would want to increase this cost depending on a number of factors.

The main one is the premium. Generally, the experts recommend to any buyer to accept as high premium as they can comfortably afford. You should do some calculations in order to decide how much of your monthly income you can set aside for insurance. At the same time you have to take into account your savings. They will allow you to determine how much you could afford to take out of your pocket if you made a claim today. If this sum is not very large, you may think twice before setting a way too large deductible.

Overall, it is up to you to decide on the best trade off between premium and deductible. This is an individual decision that you have to take when comparing cheap insurance quotes. You have to make your choice by taking into consideration all relevant factors.

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Low Rate Health Insurance Quotes – Find and Compare Cheap Insurance Rates Online

First, ask your friends around you about the insurance policies, which they are using, but the most important thing to keep in mind is that your friend’s need may be different from the one, which is used by you.

The other thing is that you should not opt for a particular plan just because your friend has recommended to you. Instead, you have to go through the plan carefully and see that the plan provides you with different type of services that you are looking for. After all the research, one could choose a plan and can proceed with the plan.

The advantage for looking out for cheap rates online is the competition that is present among the insurance company’s, and each insurance company is alert of it. If you are looking to have cheap insurance then you have to compare the rates with different companies.

The most important thing to look out for is the zip codes, which are even ten miles from each one can actually have a huge difference in the periodical premium charges that is to be paid. This is also based on cost of livelihood and other factors as well.

If you are making a health insurance online, then you have to fill up the form online, where you have to answer some questions and it is a very fast process. There would be some general questions asked such as the age, the degree of risks, and the terms of premium and there benefits that is offered on the plan.

You can opt for a particular plan, which offers the services and the features, and if you think that, it will help your needs then you can opt for it. Some of them are comfortable with catastrophic insurances that would guard you from costly hospital and medical bills, but cannot have the coverage of doctor’s visits until a huge deductible is met.

Given the current recession it is important to make sure to prioritize your money and compare insurance quotes online. A good place to state would be an online website that actually allows you to compare insurance quotes online for free.

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Insurance Agency Web Marketing Plans

As insurance agencies create their marketing plans for the upcoming year, many will focus on insurance agency web marketing as a key marketing driver to generate insurance agency leads. Web marketing is not merely a trend; it is a new way of doing business, and one which agencies cannot ignore. The days of agency growth from a purely referral driven perspective are gone, as more and more communication becomes virtual in nature, as networking moves from handshaking to internet surfing, and younger buyers embrace digital communication over face to face meetings.

Yet what does web marketing mean these days? According to Wikipedia, web marketing “refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.” This serves as a reasonable definition for our discussion, as we answer important questions relating to insurance agency web marketing: Let’s begin by identifying the key components of an insurance agency web marketing plan:

Agency Web Seminar Marketing
Blogging and Vlogging
Insurance Agency Website Design
Insurance eMarketing Campaigns
Insurance Search Engine Marketing (SEM)
Insurance SEO (Insurance Agency Search Engine Optimization)
Pay Per Click (Google PPC, LinkedIn PPC, etc.)
Social Media Marketing (Facebook, LinkedIn, Twitter, YouTube, StumbleUpon)
Insurance Agency Telemarketing (augments web marketing)
Arguably, insurance agency web marketing always begins with a comprehensive insurance website redesign, unless the agency website was recently completed and is up to date. An insurance agency website must be graphically attractive, it should have current and compelling content, a blog (and vlog if possible), and industry news to mention a few important elements. Video is becoming increasingly more important as it provides a medium for the quick conveyance of information in a compelling and personal manner. Website video can also be leveraged on YouTube to further increase insurance agency internet presence. Vlogs, which are video blogs, can be very helpful to a website. Vlogs can be a talking head video, recorded PowerPoint presentation or even voice over photographs. They integrate the contextual power of a blog with the enhanced impact of a video or PowerPoint.

Content is king on the internet, and insurance agents should take great care in the creation of their website content. A graphically attractive website, short on content, will result in a sub-optimized insurance search engine marketing result, adversely impacting insurance agency SEO efforts and mitigating website stickiness and efficacy. These days, a key aspect of any insurance agency web marketing plan should include an annual review of website content. Further, the content should be of interest to both prospects and clients alike.

Social media marketing incorporates Facebook, LinkedIn, Twitter, YouTube, and StumbleUpon to mention just a few of the major opportunities, allowing agencies to dramatically expand their marketing reach. Social media marketing offers insurance agencies the ability to expand branding, share content, establish subject matter expertise and participate in discussions. There are many aspects of insurance social media marketing to consider. For example, a simple blog entry can be utilized in many ways to expand reach. A blog can be tweeted, reblogged, ePublished, and incorporated in a newsletter or eMarketing campaign. In this case, one blog is reused five times, though there are methods where one blog can be used ten or more times, dramatically expanding internet reach and enhancing cyber presence and insurance SEO. Why is social media marketing a critical component of an overall insurance agency web marketing plan? Social media marketing creates a cyber foundation for an agency to build upon. Ultimately, social media marketing, if used correctly, can become one of the key drivers for insurance agency leads. For the purposes of this article, we’ll add blogging and ePublishing to the social media marketing category since these are tightly interconnected. Blogs which are repurposed as articles can then be shared on Facebook, LinkedIn, Twitter and StumbleUpon, helping insurance agency SEO.

Social media marketing along with insurance agency SEO help with organic search engine rankings. Another option is paid engine ranking placement otherwise known as PPC or Pay Per Click advertising. At the top and side of the organic SERP (search engine results page) are paid PPC ads. When an internet user clicks on one of these, your agency is charged a fee. These fees can range from under a dollar to $15 or more depending upon the competitiveness of the search term. For example, let’s say that your PPC keyword phrase is New York Business Insurance, and when someone types in that keyword phrase your PPC ad appears. Depending upon your budget and keyword phrase bid, you might appear on the top, and when someone clicks on the ad, you are charge a PPC fee, let’s say five dollars. The great thing about this is that the volume, efficacy and conversion ratio are really easy to track. The negative is, of course, that you are constantly paying out ad fees. Thus the difference between organic and PPC, and predicated on your insurance agency web marketing plan, you may have budget for only one or the other, or perhaps for both.

Web seminar and eMarketing campaigns represent a compelling outbound approach for agents. Agency webinars offer the ability to communicate on a high level with B2B prospects. eMarketing campaigns that offer educational content are much better received than insurance product offers or pitches. A long term approach to agency web seminar marketing can yield significant dividends, though it is important to note that eMarketing and web seminar programs can often take up to 6 months to establish a following.

Lastly, where and how does telemarketing fit in, after all, it is not technically a web marketing solution. Telemarketing, or in this case perhaps appointment setting is a better description, can be an important component of an overall web marketing plan. After all, these web marketing leads need to be followed up upon. If producers are busy with renewals, or if they only have time for warm prospects, the outsourcing an appointment setter can be very helpful to an agency’s overall pipeline building effort. For example, when doing an eMarketing campaign, all prospects who click through to an agency website and all webinar registrants should be called directly after the web seminar to ensure that the agency has taken advantage of their web marketing efforts. If producers don’t have the time to call, the calls should be done with a qualified appointment setter. After all, the primary purpose of any web marketing plan is to drive qualified leads into the pipeline.

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Insurance Agency Vlogging – Staying Ahead Of The Insurance Marketing Curve

Insurance Agency Websites, SEO, SEM, Social Media Marketing and Blogging – there is certainly a lot to keep up with these days in terms of staying current and reaching a given target market. Agency target markets can be horizontal (businesses between $1 Million and $10 Million in sales), vertical (transportation companies and owner operators), or extremely broad in scope (personal lines for example). Insurance agency marketing should funnel content toward a given target market. A primary step toward this goal is the creation of a quality blog. Once that is accomplished, and to ensure an agency remains ahead of the curve, agents should seriously consider vlogging as an important addition to their insurance agency web marketing strategy.

A vlog is a video blog, and vlogs are on the cutting edge when it comes to insurance agency web marketing. Vlogs can, and should, be short video clips, no more than one minute in length. They must of course look professional, with good sound quality and image, and should be posted to an insurance agency website, often in close proximity to the agency blog(s). And for agencies seeking to extend their reach, or wishing to take their vlogs to the next level, vlogs can be posted to a dedicated YouTube channel. YouTube will help with insurance agency SEO and search marketing optimization. Now, at this point, many agents might be asking themselves, “Is this really necessary?” Though vlogging is not yet requisite, it is both important and helpful for the following reasons:

1. Nothing ever seems necessary until the day that an agency realizes they are the only one not doing it. Ten years ago, many agencies scoffed at “needing” a professional website to compete. Today no agency can be without one. Soon, the same will like be said for SEO and Social Media Marketing. Vlogging will be no different, and as a younger generation of Facebook and YouTube centric buyers will soon make the buying decisions, vlogging and video will become part of the basics of any given insurance agency web marketing program.

2. Vlogging will help improve insurance agency SEO. Video content on an insurance agency website can help improve SERP rankings. This SEO boost increases proportionately if combined with an agency YouTube channel – YouTube is the 3rd most highly ranked and indexed site in the world. YouTube is increasingly used by businesses to target their prospects in the places where they spend the most time. An agency is missing a very good (and free) opportunity if they do not have video content on YouTube.

3. Vlogging and video offers a competitive edge for many agencies. In a time when it has become increasingly difficult to distinguish one agency’s offerings from another, vlogging and video can help deliver content in unique and professional way. Imagine a scenario where a producer from Agency A, and from Agency B are both after the same prospect. Agency A’s producer hands the prospect a business card and a lengthy paper brochure. Agency B’s producer pulls out an iPhone and shows the prospect a professional 30 second vlog of a current client raving about their agency solutions. Which agency has the edge?

4. Video is cool and interesting. There is no other way to put it – we live in a video obsessed culture, and no amount of print, copy, or speech can match a professional video. Generation X and Y are going to seek information in different ways than traditional marketing was targeting two decades ago. It’s critical that agencies adapt their strategies to match the wants, needs, and expectations of a new generation of buyers.

The only constant is change when it comes to marketing, and insurance agency web marketing is a logical extension for any successful agency or broker outreach program. One of the latest tools in the marketing toolbox is a vlog, it’s better to consider adding this capability sooner rather than later.

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Insurance Agency Marketing Report Card for Web Marketing Initiatives

How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important insurance marketing initiatives or actually accomplishing these tasks? Are your marketing efforts yielding the results you seek, and are you measuring the campaigns to determine ROI? Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your web marketing grade.

___ Insurance Agency Emarketing – Your agency utilizes professional e-marketing campaigns offering a monthly webinar, newsletter or case studies and has developed substantial opt in email list (5,000+). You closely follow CAN-SPAM regulations and measure the efficacy of each campaign. You have no spam complaints and honor opt-out requests immediately.

___ Insurance Agency Website – You have an up to date website, attractive, easy to navigate, browser compatible with compelling and sticky content. Social media icons are prominent and link to your social media venues.

___ Agency Blog – Your agency provides at least one blog, prominently displayed on your website, with 2-3 postings each week. Extra credit if you’re adding images to your blog postings.

___ Agency Video – Your agency has invested in website video vignettes, providing information about your value proposition, products and services. This video is leveraged on your website and blog (insurance agency vlog).

___ YouTube – You have created a YouTube channel leveraging the website video mentioned previously, and are working on expanding views of this channel.

___ Insurance Agency Social Media Marketing – Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to expand your insurance agency web marketing reach. Extra credit if you have standardized your employee profiles on LinkedIn and have created a professional company page on both LinkedIn and Facebook.

___ Agency Webinars – You have created a professional webinar series for your prospects (and clients) and have established a following where you receive 50 – 500 registrants per webinar.

___ Client Testimonials – You have professionally branded client testimonial PDFs, describing how your insurance agency improved service, coverages or solved a unique problem for a multiple accounts. Extra credit if you have both written (PDF) and video testimonials and have added them to a private or public area of your website.

___ Value Proposition, Elevator Pitch & Telemarketing Pitch – Your agency has vetted all three versions of these pitches, published them across your agency and practices them periodically at sales meetings and company meetings. These are refined and polished over time as your agency and the marketplace continually change. And, of course, the value proposition is the theme of your insurance agency website, prominently displayed on your Home Page.

___ Collateral – This is actually eCollateral, electronic fulfillment that can be printed on demand if needed. This eCollateral is professional, branded and conveys your value proposition and services. It is used for email information requests and for producers as they work their respective pipelines. eCollateral is critical for lead response and professional lead handling.

___ SEO – Your insurance SEO long tail keyword analysis is complete and your website has been professionally optimized. Your insurance agency appears prominently in organic search results (SERPS).

Now it’s time to determine your grade. There are 11 insurance agency marketing initiatives listed above. When we refer to “ongoing” initiatives in the grading, it means that your agency is providing an ongoing monthly webinar series or biweekly e-marketing campaigns for example, not simply one or two of these campaigns per year. Here is your grading criteria:

Web Marketing Report Card

A – 10 or more of these are completed and ongoing. Congratulations, you’re a top web marketing agency and are well on your way to creating an enviable marketing foundation.

B – 8 or 9 are completed and ongoing. Great job, you are moving your agency toward the creation of a powerful web marketing machine. If video or SEO is a missing item, tackle this quickly, these initiatives offer great marketing value to agencies.

C – 7 are completed and ongoing. You receive a passing grade, but there is important work to be done.

D – 6 are completed and ongoing. About half of these web marketing initiatives are in need of attention – and your agency should find a path to tackle these as quickly as possible.

F – 5 or less of these are completed and ongoing. The web marketing train has left the station, and you are not aboard. Determine which of these open initiatives can be done quickly, assign them to a competent internal source (or outsource that function) and move forward. Social media and SEO often work in tandem and you can move from an “F” to a “B” for example, very quickly.

Many agents and brokers lack the internal resources and expertise to accomplish these initiatives. Even if the tools are available, they often lack the knowledge to properly use them. In these cases, agents and brokers can opt to outsource these types of tasks to a competent insurance agency marketing firm

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White Hat Insurance Agency SEO Methodologies

White Hat SEO

Hopefully your insurance agency is now familiar with terms like insurance agency SEO, insurance agency search engine optimization or insurance agency search engine marketing, the process in which agents attempt to lift their websites to a top position on page one of Google or Bing’s search engine results pages (SERP). There are two basic approaches to accomplish improved search engine rankings, which can ironically (or iconically) be found in old Westerns. I’m referring to the old white hat versus black hat cowboy days featuring white hat actors like John Wayne and Clayton Moore (The Lone Ranger) against black hat actors like Jack Palance. For a more contemporary version, Luke Skywalker versus Darth Vader comes to mind, minus the hat for Luke. Fast forward to today and we’re now referring to white hat versus black hat SEO tactics. Hopefully your agency is not engaging in black hat tactics accidentally or otherwise. As with the movies of yesteryear, the black hat represents the villain, and the villain is usually vilified. Black hat SEO tactics can get your agency in trouble with the search engines, and there is no need to resort to these methods to achieve compelling SEO results for your agency.

Long Tail Keywords and White Hat Keyword Density

Insurance Agency Search Engine Optimization begins by creating a list of preferred insurance keyword phrases, often referred to as trophy words. Examples of this may include: California Liability Insurance, Massachusetts Business Insurance, New York Truck Insurance or Group Health Insurance. These phrases are called long tail keywords and need to appear on insurance agency websites in a variety of ways. Once your agency has determined the best keyword phrases (after reviewing them in Google AdWords or other keyword analytics tool), your agency should populate your website using your preferred keywords. This needs to be accomplished with your metadata (description, meta keywords, page title, etc.) and on the actual content which appears on your web page. Your agency should also measure “on page” keyword density. Each page should be optimized for one to three phrases. Experts and empirical data varies on this, but many consider 5% to 6% to be optimum density for the major search engines. Working within the boundaries of “reasonable” keyword density, meta best practices, quality inbound links to your insurance agency website and a robust social media marketing initiative will yield positive results for your insurance agency SEO web marketing plans.

White Hat Link Building

These days, Google and Bing are trending toward quality over quantity, your insurance agency should focus on building quality links with reputable sites. These can include insurance carriers and partners with whom you work, resource sites about insurance or business topics related to your target market, reputable ePublishing sites and external blogs. Buyer beware if you’re contacted by an organization that boasts they can provide “10,000 inbound links” to your website, you must carefully assess the type and quality of these links (and the company which is contacting you) to ensure there are no improper link building tactics being employed.

Follow Search Engine Guidelines

Content should not be hidden or disguised in any way, and meta tags should be representative of your agency and the content provided on that page. Custom landing pages are appropriate and helpful, falling completely within white hat SEO tactics, as long as it is correctly optimized for your specific solution. For example, you can create a landing page for Professional Liability Insurance, featuring relevant content and appropriate keyword density exclusively for your PLI products and services.

Conclusion

Most agencies should leverage the old “crawl, walk, run” approach when it comes to search engine optimization, working first on relevant content with optimized meta, meta tags and keyword density, then supplementing these efforts with blogging, ePublishing, YouTube Videos and other Social Media Marketing campaigns.. And remember, no matter how pretty that big photo or image happens to be on your insurance agency website, these do nothing to help your SEO efforts. Make sure your website is balanced between graphical appeal and sufficient, relevant and “White Hat SEO” optimized content.

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